top of page
Designer of Strategic and Enjoyable Digital Experiences.
I am the Main Designer of 'Saúde Digital,' the platform utilized in the Brazilian public health sector. With 7 years of experience in working with human behavior, I have developed an acute awareness of how to create innovative and effective design solutions. My passion lies in converting problems into functional designs.
MY WORKFLOW
Understand
Understand in depth the subject to be discussed to increase the chances of success.
Test
Experiment with ideas, test them and define the best solution.
Implement
Plan and implement the best proposals without losing time to market.
The product is made up of cells in constant development. Some stay still for a while, while others are in the cycle of change and adaptation to the environment (market).
Just like a living organism, all macro and micro parts of a digital product must be in a constant cycle: Understanding “symptoms” > Testing “treatments” > Implementing “effective cures”.
SERVICES
8 REASONS
to invest in user experience (UX)
Retains loyal customers to the product or service.
Decreases support as the product is designed to work without the need for human help. A product that requires training to use is not a good product.
More sales/conversion, as users find easier and more motivating ways to finalize their decision making.
Shields against competitors, as with UX strategies it is possible to adapt to the market and find innovation opportunities that will bring a competitive advantage.
Optimizes the company's time and resources, as unnecessary rework is avoided.
Scales the product in a healthy way and maintains a harmonious strategy between customer, product and company.
“Programmers spend 50% on avoidable rework.”
“The cost of fixing a bug after development is 100 times greater than fixing a bug before the project is complete.”
“89% of consumers who had a negative experience with a certain brand went on to buy from a competitor.”
CONTACT
“For every 1 dollar invested in UX, a company obtains approximately 100 dollars in return.” - Forrester.
“Companies that effectively embraced design in their culture generated 32% more revenue and 56% more returns for shareholders.” - McKinsey & Company.
bottom of page