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Saúde Digital is a large-scale, continuous SaaS platform used by public health professionals. As a Founding UX Designer from 2022 to 2025, I led key initiatives in usability, accessibility, and user-centered design, actively collaborating with a multidisciplinary and agile team.
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🏆 Impact and Achievements
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Implementation of data-driven and user-centered culture
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Optimization of complex flows
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Improvement of UX research processes
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Increased productivity of diverse audiences
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Increased added value in the product
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Alignment and improvement of product strategy
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Planning, development and validation of products from E2E
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Practical validation of strategies
MINI CASES
Case 1: Visual hierarchy optimization
Problem: The lack of visual hierarchy and standardization on extensive screens led to high cognitive load, making it difficult for diverse professionals to navigate and identify information.
My Solution: I redesigned the interface, organizing headers and sub-headers into distinct visual modules. I also divided each screen section into separate containers with clear, standardized titles.
Impact: This modular approach transformed readability and information identification, significantly reducing cognitive load. The development process accelerated as container standardization eliminated doubts and the need to figure out content organization. Professionals can now focus on essentials and understand the screen with less effort, optimizing workflow and the experience for a diverse audience.
Keywords: UI Design, Information Architecture, Usability, Design System, Accessibility, Design Patterns, UX Writing.
Case 2: Public Management Indicators Map Platform
Problem: Public managers and municipal teams needed a tool to understand the "health" of various city sectors (health, education, real estate, etc.) through geospatial data. The initial challenge was how to present this complex information in a clear and actionable way, considering different views on data granularity.
My Solution: As a Product Designer, my primary responsibility was to continuously translate evolving product strategies into effective design solutions that met usability standards. This agile approach, driven by regular stakeholder meetings, guided the project from initial concepts to a successfully presented final MVP.
During the discovery process, I helped the team clarify the product's vision and strategy, leading research, prototyping, and strategic presentations. My work resulted in the creation of flexible and intuitive data visualization solutions, featuring interactive modules that allowed managers to explore geospatial indicators at various granularities.
Beyond UX/UI, I created the platform's branding and style guide from scratch, establishing a professional and unified visual identity that significantly contributed to the positive reception of the presentation.
Impact: This project demonstrated my ability to lead the conception of a complex product from scratch, adapting to strategic changes without compromising the quality of the experience. The creation of intuitive navigation logic for dense data and the implementation of real-time visualization modules empowers managers to make more informed and strategic decisions about the city, optimizing public management.
Keywords: Geospatial Data, Product Design, UX/UI Design, Data Visualization, Product Strategy, Public Management
Case 3: Visual Accessibility and experience via Color Psychology
Problem: The platform's previous primary color, orange, posed significant accessibility and visual comfort challenges. It hindered text legibility and was too vibrant for prolonged exposure, problematic for users on the system all day.
My Solution: With a deep focus on understanding user context and emotions, I conducted an in-depth study on color psychology. I concluded that teal was the best choice for the primary color. This strategic decision considered the target audience's psychology in healthcare: green evokes health and energy, while the touch of blue brings the calm and serenity needed for the work environment and user experience.
Impact: The new palette drastically improved accessibility and visual comfort, making the system less fatiguing. This contributed to user well-being and focus, positively impacting usability and adding value to the product.
Keywords: Accessibility, UI Design, Usability, Design System, Color Psychology.
Case 4: Responsive Design for Mobile Devices and Tablets
Problem: The platform, optimized for desktop, lacked a functional mobile version for field users (tablet/mobile). This created friction in portable product adoption, compromising the accessibility and usability of the mobile experience.
My Solution: I redesigned the platform's complete navigation structure with a focus on the mobile/tablet experience. I implemented responsive design, adapting all elements for different screen sizes, and prioritized mobile design patterns, such as appropriate click areas for touch interaction.
Impact: The restructuring resulted in intuitive, pleasant, and aesthetic navigability for mobile devices, ensuring seamless access to all platform modules. The improved mobile usability and accessibility optimize workflow and operational efficiency, expanding the platform's versatility and keeping it attractive and competitive in the market.
Keywords: Responsive Design, Mobile First, Mobile Usability, UI Design, Design System, Design Patterns.
Case 5: UX Research Education for Strategic Insights
Problem: Some user research methodologies focused on direct requests, limiting the understanding of users' real pain points and contexts. This hindered the development of truly effective solutions.
My Solution: I created a detailed educational infographic. The material instructed the team on how to conduct in-depth UX Research, emphasizing techniques that reveal real behaviors and motivations, not just explicit desires.
Impacto: The infographic empowered the team with more qualified research and valuable insights. With a deep understanding of user needs, the team gained a solid foundation to develop more assertive and innovative approaches, enhancing strategic decisions and the impact of initiatives.
Keywords: UX Research, User Insights, Team Training, Design Thinking, UX Strategy.
Case 6: Smoothing the Multi-Step Login Experience
Problem: The platform's login was a multi-step process, which could create the perception of a lengthy and time-consuming flow, causing friction and waiting.
My Solution: I implemented a strategic visual solution on the final login screen: a blurred image of the system's interior in the background. This simulated that the user was already "in," with only the unit selection remaining.
Impact: This set of decisions, based on user psychology, eased friction within that lengthy process. The probability of users perceiving delays decreased, as the visual cue of progress and the friendlier design made the login experience more fluid and intuitive, transforming a potential obstacle into a clear visual invitation to access.
Keywords: Login Flow, Onboarding, User Journey, UX/UI Design, User Experience.
Case 7: Optimizing Handoff and Design-Development Collaboration
Problem: The handoff process, lacking dedicated design tools, led to subjective layout interpretations, resulting in inconsistencies in implementation and non-adherence to design and accessibility standards.
My Solution: I implemented Figma as the central design and prototyping tool. By integrating project links into developers' tasks, they could precisely inspect exact details (colors, spacing), ensuring adherence to official design and accessibility standards. I also structured clear documentation to facilitate understanding.
Impact: This optimization improved development precision and efficiency. Exact visual communication eliminated ambiguities and "friction zones" that caused errors, leading to a drastic reduction in rework. This elevated the aesthetic and functional quality of the screens, increasing the platform's added value.
Keywords: Design Handoff, Figma, Design System, Collaboration, Process Efficiency.
